Packing a Punch: How Addictive Packaging Design Has Us Hooked on What’s Inside
Thursday, July 26th, 2007 
We’ve all done it – made an impulsive purchase in the most random of situations. We are innocently minding our own business while meandering through a store, when our peripheral vision is abruptly caught up by something out-of-place in the usual monotony of this habitual haunt. We stop dead in our tracks and we stare a bit. Then without thinking it through, we take the attractive abnormality to the check-out, remove our wallets from the safety of a pocket or purse, and beg for the person behind the cash register to spare us some dignity by letting us make this purchase as quickly as possible. With the item bagged and a receipt in hand, we scurry off to study in-depth what we’ve just purchased. Unique logos, striking text, bright colors, unusual shapes and textures – these are visual fixations that we can’t resist taking home with us, even if that product doesn’t really fulfill a need we have. We are addicted within a few seconds to the packaging of a product we may know very little about. The allure is all in the design. (more…)


