Archive for the ‘Business’ Category

It may not eat the competition, but…

Sunday, July 23rd, 2006

sansa.jpg

With the DAP (digital audio player) market flooded by new offerings on a seemingly daily basis, how do the other guys compete with the behemoth that is Apple? Maybe a lil Monsta could pose a threat? At least, when it comes to marketing, SanDisk is doing what most others are not. Utilizing a character personality to help drive awareness of the brand may not scare the iPod maker, but other manufacturers should take heed.

View the Sansa site

Why is a logo important? Can I make it myself?

Thursday, July 20th, 2006

indepth.gif

Creating your company logo is one of the most important and most difficult processes you will have to go through when starting a new company. Your logo should communicate the very essence of your company’s image in a single glance… a daunting prospect I’m sure you’d agree.

Simply typing the company name in a standard font and underlining it is not the way to get your company noticed. Unless you are an experienced graphic designer it is well worth the investment of asking a professional graphic design company to create a logo for you.

(more…)

Our culture of plastic

Monday, July 17th, 2006

mc.jpg

It’s hard to imagine today’s lifestyle without the ever increasing load of credit cards filling up our wallets. With America and most of the Western world becoming more obsessed with negative balances, banks are paying close attention to ensure their cards are leading the way to our debt filled hearts. Forget APR’s and balance transfers…it’s all about the design.

Read