BusinessWeek Online examines 7 failed brand extensions that we’re a REAL stretch. From high-end Barbie couture to Hooter’s Air, you’d think these businesses would have done a little market research, or pehaps they did and simply listened to their ego’s instead.

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This entry was posted on Thursday, August 3rd, 2006 at 3:00 pm and is filed under Business, Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.